Bedat Watches

Founded in 1996 by Simone and Christian Bedat, Bedat &Co. represents one of the most prestigious Swiss watch brands in the watch industry.
The key-word for Bedat &Co. is classic as most of Simone Bedat's watches represent a mixture between tradition and innovation. The traditional line is given by the classical shapes of Bedat watches whereas the modernity could be easily detected in the elegant, refined, luxurious timepieces.
In December 2000 Bedat &Co. entered into partnership with the Gucci Group whose President and Chief Executive Officer, Domenico de Sole, considered Bedat watches a gainful business.
Even Tom Ford, the Creative Director for Gucci Group, said that "the BEDAT & Co. watches are extremely elegant and well-conceived. There is great creative talent in the Bédat team, in addition to evident business acumen and energy."

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